Traction Eyewear – California-modern combined with French refinement resulting in shapes and colors with no restrictions.
Traction Eyewear – France
Victor Gros is a company that has been directed by 5 generations of the same family. It was created in 1872 by Edouard Gros first and was then dedicated to the production of hair ornments and fashion accessories. In 1930 Victor Gros starts the production of optical frames. In 1979, Thierry Gros moves to the direction of Victor Gros and starts in 1985 the Traction Productions’s collection. The name “Traction” comes from a famous street of downtown Los Angeles “Traction Avenue” where the new upcoming young artists and movie producers get together.
The inspiration of Traction combines Californian modernity and French refinement in the objective to create unique eyeframes. The ideas of the creation are the product of a permanent exchange between Los Angeles and Paris, from this, Victor Gros always anticipate the “avant-gardiste” tastes of his customers. Traction is an association of shapes ans colors without any restriction, these glasses are not a simple remedy to the vision problems, they have also the vocation to dress the face on the same basis that a luxury accessory. In a constant research of harmony with the faces, Victor creates glasses to make a great look without changing personality, they get inspired from “l’air du temps” of California, New York and Europe.
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